About — T R O T T E R P U B L I C R E L A T I O N S

Trotter Public Relations is a full service media relations firm that specializes in the fashion and lifestyle sectors. TPR conceptualizes and executes tailored media strategies to launch, re-establish and elevate awareness of domestic and foreign brands in the U.S. TPR devises personalized strategies to effectively address each client’s individual needs while also defining its unique identity and vision.

Following a decade of strategizing and negotiating publicity campaigns for celebrity clientele at prestigious entertainment PR firms PMK|HBH and Patricola/Lust PR, Jason Trotter ventured into fashion and lifestyle publicity in 2007 by founding Trotter Public Relations. Representing some of the most famous film and television personalities in the business and accompanying them on press trips around the world provided Trotter with diverse experience in publicity, marketing and branding, and enabled him to build a wealth of contacts among the industry’s top editors, journalists, bloggers, celebrity stylists, photographers, event producers, and other professionals.

Trotter’s expertise combined with his persistence and tactical approach to his work serves his clients well.

PUBLIC RELATIONS SERVICES:

With a strong network of relationships, TPR is equipped to build and execute result-driven publicity campaigns by identifying each client’s needs and the corresponding targets. Public relations services include:

1) Editorial - TPR will strengthen brand awareness and define brand identities through very deliberate and very targeted editorial placement in the print, online and broadcast sectors, including:

Feature Brand Stories
Product Coverage
Trend Forecasting
Personal/Designer Profiles

2) Celebrity/VIP Relations - TPR develops each client’s list of on-brand celebrity/VIP clientele by procuring and maintaining those relationships. Celebrity/VIP services include:

Celebrity/VIP Dressing
Celebrity/VIP Seeding
Personal appearances
Product Placement: Film, TV and Digital
Media campaigns: Print, Online and Broadcast

3) Events - TPR offers expertise in the conception, planning and execution of special events orchestrated carefully to achieve brand goals. Event services include:

Editor Previews
Trunk Shows
Store Openings
Product Launches
Fashion Shows

4) Social Media - TPR offers consultation on social media strategies including the creation of on-brand content devised to build and engage followings in a way that further drives brand awareness.

Brand Consulting - TPR works in collaboration with each client to develop and define its brand image and build the necessary communication tools needed to conceive and execute branding strategies. Branding services include:

Look Book Production
Product Launches Strategies
Print & Digital Media Asset Development

5) Cross Marketing & Licensing - To help a brand go beyond its original scope of work and push boundaries, Trotter Public Relations outlines and develops new alliances and licensing related projects across markets, intra companies and individuals. Services include: