Roots Previews FW15

Roots put their FW15 product offerings on display for editors this week ahead of the brand's NYC store opening next month.

With a focus on flat bags, the brand found inspiration from its rich history and assembled the collection with attention on the simple elegance of minimalist design and maximum functionality.  There were also an array of new designs offered in Horween leather, which further establishes the well-received partnership between the two companies. Several collaborations were unveiled including an exciting one with Pendleton that will deliver in November.   

With the collection, Roots nicely demonstrated their effort to create chic, refined leather goods while staying true to the outdoor lifestyle which is part of the brand's heritage.  

Roots FW15 Collection of leather goods are hand-crafted in Toronto with the greatest attention to detail, craftsmanship, and quality.

Roots: Christmas Came Early For Some Loyal Editors

Editors who have been supportive of Roots showed their excitement via social media when they received their customized Roots Varsity Jackets.  In 2014, the brand collaborated with musicians Drake and The Weeknd (separately) on varsity jackets which sold out immediately.  Roots offers customizing on most of their leather bags, leather jackets and, of course, varsity jackets.  For more information on customizing a Roots product, please visit a Roots location or call customer service at 1-888-30-ROOTS. Here are the jackets of Melissa Lum from Lucky and Karen Day from Cool Hunting.....

Celebrities Lend Support to Faircloth & Supply's Winter Capsule Collection Launch

Phoebe Dahl, founder of the charitable women's line Faircloth & Supply, had some star-studded help in launching the brand's Winter Capsule Collection.  Evan Rachel Wood, Lily Aldridge, Kristen Bell and Olivia Munn uploaded images of themselves in the new designs to Twitter and Instagram to help draw attention to the business model behind the company and simultaneously (and most importantly) to its mission in Nepal — for each garment sold, Faircloth & Supply outfits a girl in Nepal with two school uniforms, school supplies and a scholarship to attend school for one year. In 2014, Faircloth provided a path to education for 1,000 Nepali girls.

Phoebe sources all dead stock fabric for her designs which are produced in downtown Los Angeles.  The 25-piece capsule is available on the brand's site which you can shop by clicking here.

Roots Unveils Spring/Summer 2015 Collection at New Bloor Street Flagship in Toronto

On this crisp, autumnal morning in Toronto, Roots invited the media to view the SS15 Collection at the brand's new flagship on Bloor.  To honor the one-year partnership between Roots and the Chicago-based Horween Leather Company, Skip Horween was on hand to endorse the range of products which boast the gorgeous high-gloss finished leather he developed exclusively for Roots.  In a short time, the brand has done more with Horween leather in the bag category than any other brand.  

For more on Roots, click here

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Skip Horween with Roots co-founder Michael Budman

Skip Horween with Roots co-founder Michael Budman

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Faircloth & Supply Launches The Brand's First Pop-Up Shop

Phoebe Dahl - granddaughter of legendary children's author Roald Dahl and creator of the charitable clothing line Faircloth & Supply - is excited to unveil the brand's first-ever Pop-Up Shop in the Silverlake neighborhood of Los Angeles.  

The season-less women's collection consists of linen garments beautifully hand-crafted in Los Angeles with every piece is designed to retain its elegance and undeniable charm over time.

For each garment sold by Faircloth & Supply, one school uniform is donated to a girl in Nepal through a partnership with General Welfare Pratisthan (GWP).  The girls receiving the uniforms are then able to attend school, but are also then less vulnerable to HIV infection, child sex trafficking and other forms of social and economic exploitation. 

Thank you to Time Out Los Angeles for coverage of the Pop-Up's launch.....

Suzy Amis Cameron Is Ready For Her Close-Up

In preparation for the Red Carpet Green Dress campaign launch next month, Suzy Amis Cameron takes time out of her busy schedule for a fun fashion shoot.  She was photographed by Andreea Radutoiu in a bevy of gorgeous couture gowns. 

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Suzy with the team: Kate Rubenstein, Jason Trotter, Andreea Radutoiu

Suzy with the team: Kate Rubenstein, Jason Trotter, Andreea Radutoiu

Julianne Hough in ELLE SASSON on People Magazine Cover

Julianne Hough is looking lovely on the current cover of People Magazine in Elle Sasson's Holly Dress. Made of silk organza, the Holly Dress features a high V neckline, cap-sleeves and a botanical, secret garden print with contrasting bodice and skirt.  This ladylike, fit-and-flare dress is available for purchase at Bergdorf Goodman.

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Elle Sasson Resort 2015 Preview

Following her first full collection for Fall/Winter 2014, Elle Sasson Resort 2015 descended upon editors in New York who overwhelmingly agreed it's the designer's strongest collection to date.

With a theme of land and sea, including sequined birds, embroidered fish and coral-inspired prints, the collection boasts flirty dresses as well as great separates that be mixed and matched and transition easily from day to evening. 

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WWD photographer shooting the Betta Dress on model.

WWD photographer shooting the Betta Dress on model.

WWD photographer shooting the Buri Ruffle Skirt and Amur Jacket on model.

WWD photographer shooting the Buri Ruffle Skirt and Amur Jacket on model.

Roots Previews FW14 In NYC

Editors filed in from torrential rains on Tuesday and Wednesday to preview the FW14 offerings from Roots.  The collection is rich with beautiful Italian and North American leathers in vibrant colors inspired by the wild hues of an autumnal landscape.  Colors such as Red, Bordeaux, Cobalt and Sherry mix well with warm tones of burnt browns and cool down next to dusty shades of Grey, Taupe and Antique Rose.

With the collection, Roots nicely demonstrated their effort to create chic, refined leather goods while staying true to the outdoor lifestyle which is part of the brand's heritage.  

Roots FW14 Collection of leather goods are hand-crafted in Toronto with the greatest attention to detail, craftsmanship, and quality.

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Julianne Hough in Elle Sasson

Julianne Hough wore Elle Sasson's Luana Dress from Summer 2014 to the Radio Disney Music Awards in Los Angeles on Saturday, April 26th.  

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Ross Cassidy Mugs With His Must-Haves From Roots

As a former Abercrombie & Fitch model and star of Bravo's Million Dollar Decorators, Ross Cassidy is no stranger to the camera.  This was evidenced as he took his position behind the lens at Roots Venice Beach outpost to pose with his favorite product for his upcoming Selects Lookbook to be featured on Roots US site next month.  Here's a behind-the-scenes peek....

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Jason Trotter, Ross Cassidy, photographer Andreea Radutoiu

Jason Trotter, Ross Cassidy, photographer Andreea Radutoiu

Red Carpet Green Dress Celebrates 5 Years

Suzy Amis Cameron hosted a celebration to toast five years of her eco-fashion campaign, Red Carpet Green Dress, last night at Palihouse in West Hollywood.  Suzy was supported by husband James Cameron as well as other Hollywood heavyweights, such as Naomie Harris, Amber Valetta and Kellan Lutz, who will wear the campaign's first sustainable tuxedo on the Oscar red carpet this Sunday.  

Suzy Amis Cameron & James Cameron

Suzy Amis Cameron & James Cameron

Amber Valletta & Kellan Lutz

Amber Valletta & Kellan Lutz

Suzy Amis Cameron & Naomie Harris

Suzy Amis Cameron & Naomie Harris

Kellan Lutz & James Cameron

Kellan Lutz & James Cameron

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Roots Advertorial Featuring Shane Lynch Hits Newsstands

On a sunny December afternoon in Malibu as Actress Shane Lynch prepared for her close-up in product from Roots Spring/Summer 2014 collection, photographer Andreea Radutoiu steadied herself behind the lens to capture the most poignant moments of the day.  The result is a gorgeous six-page advertorial in Genlux Magazine which hit newsstands this week.  Have a peek.....

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Lucky Magazine's Melissa Lum Designs Roots Limited Edition Bag

Melissa Lum never imagined a trip to the Roots headquarters in Toronto last November would result in her becoming a designer if only temporarily, but that's exactly what happened.  

When the group of editors where led into the Roots Genuine Leather Factory - the brand's factory since its inception 40 years ago - they were invited to customize a bag, and after Melissa's super chic backpack received so much attention, it was clear it had to be put into production.  

Today, the "Melissa" bag launched on Roots.com with exclusive editorial coverage on LuckyMag.com

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Elle Sasson Previews Her FW14 Collection in NYC

Elle Sasson braved a frosty NYC to unveil Fall / Winter 2014, her first full collection.  The daughter of Maurice Sasson, founder of Sasson Jeans, Elle comes from an exemplary fashion pedigree and plans to establish her own roots in the fashion industry one collection at a time.  

Influenced by travel, film, photography and music, the advanced contemporary collection is a youthful yet refined mix of bold prints and colorful ensembles paired with classic color palates and demure silhouettes.  From draping to fabric selection, every piece of her namesake label is a unique ode to her downtown girl style and uptown girl grace.  Elle Sasson ranges from $215 - $2,200 and will be available nationwide at key retailers including Bergdorf Goodman, Neiman Marcus and Intermix.

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                                                                      &nbs…

                                                                                                                                                       Elle Sasson

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                                                                      &nbs…

                                                                                                                                          Marissa Rubin from People Style Watch

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Rachel Zalis Strikes A Pose At Roots Beverly Hills

Between television appearances, fashion personality Rachel Zalis stopped by Roots Beverly Hills store to choose her must-have items from the brand's current inventory and pose for her upcoming "Selects" lookbook feature for usa.roots.com.   

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Genlux Advertorial Shoot for Roots

It was a day at the beach with photographer Andreea Radutoiu shooting the lovely actress Shane Lynch with product from Roots Spring 2014 Collection for a six page advertorial in Genlux Magazine.

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Andreea Radutoiu, Jason Trotter, Shane Lynch

Andreea Radutoiu, Jason Trotter, Shane Lynch